Privacy Policy

Effective Date: January 1, 2026

Alira Fine Jewelry LLC (“we,” “us,” or “our”) values your privacy. This Privacy Policy describes how we collect, use, and disclose personal information when you interact with us online or in person, including when you visit our website, make a purchase online or in one of our retail locations, attend an appointment or event, communicate with us, or sign up for marketing communications.

 

1. Personal Information We Collect

We collect personal information that you voluntarily provide to us and information that is automatically collected through your interactions with our business.

Information You Provide

Depending on how you interact with us, we may collect:

  • name,

  • email address,

  • phone number,

  • billing and shipping address,

  • payment information (processed securely by third-party payment processors),

  • purchase and transaction history,

  • communications with us, including customer service inquiries,

  • appointment or event information,

  • marketing and communication preferences.

When you make a purchase in-store, similar information may be collected through our Shopify point-of-sale (POS) system.

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

  • IP address,

  • device and browser information,

  • pages viewed and interactions with our site,

  • cookies and similar tracking technologies.

We may also receive or derive general demographic or audience information, such as approximate age range, gender, interests, or geographic area, through analytics and marketing tools or based on your interactions with our website and communications. We use this information to better understand our audience and improve our products, services, website, marketing, and communications.

 

2. How We Use Personal Information

We use personal information to:

  • process and fulfill orders, both online and in-store,

  • provide customer service and respond to inquiries,

  • manage appointments, events, and client communications,

  • communicate with you regarding purchases, updates, deliveries, or promotional messages where permitted,

  • understand our customers, analyze trends, and improve our products, services, website, and marketing,

  • operate, maintain, and improve our business and website,

  • detect, prevent, and investigate fraud or unauthorized transactions,

  • comply with legal, accounting, and tax obligations.

 

3. Marketing Communications + SMS

If you choose to subscribe to our mailing list or opt into SMS communications, you agree to receive recurring promotional emails or automated text messages regarding our products, launches, events, services, or updates.

Consent to receive marketing communications is not a condition of purchase.

Message and data rates may apply. Message frequency may vary.

You may opt out of marketing emails at any time by using the unsubscribe link included in our emails.

You may opt out of SMS marketing communications by replying STOP to a message or contacting us directly. Reply HELP for assistance.

We may use analytics, advertising, and marketing tools to help us understand how customers interact with our website and campaigns and to deliver relevant advertising. These tools may use cookies or similar technologies to collect information about your interactions with our site.

 

4. Sharing of Personal Information

We share personal information with trusted third parties only as necessary to operate our business, including:

  • payment processors,

  • Shopify and Shopify POS,

  • shipping and delivery providers,

  • website hosting, analytics, advertising, and marketing service providers,

  • SMS and email communication providers.

We do not sell personal information.

We may disclose certain identifiers, device information, and internet or electronic activity information to analytics and advertising providers for purposes such as measuring advertising effectiveness and delivering more relevant advertising. Certain disclosures may be considered “sharing” or “targeted advertising” under applicable privacy laws.

Some service providers may process personal information outside your state or country. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place.

We may also disclose personal information where required by law, to protect our rights or the rights and safety of others, or in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business.

 

5. Cookies + Tracking Technologies

We use cookies and similar technologies to operate our website, analyze usage, personalize content, and support advertising and marketing efforts.

You can manage cookie preferences through your browser settings and, where available, through cookie consent tools on our website.

 

6. Your Privacy Rights

Depending on your location, you may have the right to:

  • request access to personal information we hold about you,

  • request correction or deletion of your personal information,

  • opt out of marketing communications,

  • opt out of the sale or sharing of personal information where applicable.

To exercise these rights, please contact us using the information below.

 

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.

Payment information is processed by PCI-compliant third-party payment processors, and we do not store full payment card details on our servers.

 

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

 

9. Custom Services + Events

From time to time, we may offer custom services or host special events. If you choose to participate, we may collect additional information relevant to those services or events. Any such information will be used only for the purpose disclosed at the time of collection.

 

10. Children’s Privacy

Our services are not directed to children, and we do not knowingly collect personal information from children under the age of 13 or knowingly sell or share the personal information of consumers under the age of 16.

 

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website with a revised effective date.

 

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Alira Fine Jewelry LLC
hello@alirafinejewelry.com

 

13. California Privacy Rights

California residents may have certain rights regarding their personal information under applicable California privacy laws. This section supplements the information contained in this Privacy Policy.

Categories of Personal Information Collected

In the preceding twelve (12) months, we may have collected the following categories of personal information, as defined under California law:

  • identifiers (such as name, email address, phone number, IP address),

  • commercial information (such as purchase history and transaction details),

  • internet or other electronic network activity information (such as interactions with our website),

  • demographic or audience information, such as approximate age range, gender, interests, or geographic area.

Sale or Sharing of Personal Information

We do not sell personal information.

We may disclose certain identifiers, device information, and internet or electronic activity information to analytics and advertising providers for purposes such as measuring advertising effectiveness and delivering more relevant advertising. Certain disclosures may be considered “sharing” under California law.

Your California Privacy Rights

California consumers may have the right to:

  • request access to their personal information,

  • request correction or deletion of personal information,

  • opt out of the sale or sharing of personal information,

  • limit the use of sensitive personal information where applicable.

We will not discriminate against you for exercising your privacy rights.

Exercising Your Rights

Requests may be submitted by emailing hello@alirafinejewelry.com with the subject line “California Privacy Rights Request.”

We may verify your identity before processing your request.

Do Not Sell or Share My Personal Information

California residents may exercise their right to opt out of the sale or sharing of personal information by using the “Your Privacy Choices” link available on our website or by contacting us at hello@alirafinejewelry.com. 

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